Keeping in touch with clients is essential to building long-term relationships and generating repeat business in the real estate industry. One super effective way to do this is by using pop-by gifts – small, thoughtful presents you can drop off to your clients.
Newbies might struggle to determine the right gift, prompting them to look for the top realtor pop by ideas with a proven track record of being effective. Nevertheless, employing a few strategic tricks can help them find the most suitable ones for their specific customer base.
The following information can help you choose the right pop-by gifts and timing for your real estate clientele.
Understanding Your Clients
The initial step is understanding your clients’ interests, needs, and preferences, helping you pick the most appropriate gift. Consider their hobbies, professions, and family situation. Consider taking note of important dates such as birthdays, anniversaries, or holidays.
This way, you can choose personalized and meaningful items rather than generic or impersonal ones. It will help you build stronger relationships and increase the likelihood that your clients will remember you and refer you to others.
Choosing Appropriate Gifts
The gifts should be thoughtful and show that you value their business and relationship. For instance, you can pick gardening tools, seeds, or a potted plant for clients who love tending to their gardens. In contrast, grilling tools, an ice cream scooper, a jar of honey, or pie servers can be excellent for ardent food lovers.
Personalized items such as monogrammed wine glasses, ornaments, or keychains are also fantastic. Also, include a handwritten note to add a personal touch to the gesture.
Timing Your Gifts
The timing of your pop-by gifts is also crucial, as you don’t want to come off as pushy or overbearing. So, choosing the right moment to drop off your gifts is vital, ideally around important dates such as holidays, birthdays, or anniversaries. You can also time your gifts around key milestones in the buying or selling process, such as after a successful closing or when a client refers you to someone else.
Additionally, you can consider off-season or slower periods in the real estate market. This can help keep you top-of-mind with your clients and show that you value their business even when you are not actively working with them.
What else can you use?
Besides the above fantastic realtor pop by ideas, postcards are also an effective way to keep in touch with your clients, even after a closed transaction. You can stay top-of-mind with your clients and show that you value their business and relationship by sending personalized postcards regularly.
Consider sending them around the holidays, birthdays, or other important dates to make existing clientele feel special and valued. You can also send postcards with helpful tips on home maintenance or real estate market updates. Additionally, consider sending them to clients who have referred you to others to say thank you and show your appreciation.
However, choosing a postcard provider with customizable templates, low rates, campaign tracking, and high-quality printing is necessary. Also, seek a provider that offers mailing list services or can handle the mailing process for you, including adding elements like automated seller valuations.
Therefore, you can build stronger relationships, generate more repeat business, and increase the likelihood that your clients will refer you to others by using postcards to keep in touch with them.
